'Osher Ad' (in english, meaning 'eternal happiness') is a chain of supermarkets with branches in some 15 locations which targets especially the large orthodox families needing quantity buying. The products are kosher, and there's even a tiny synagogue at the back of the store.
The motto of the chain is "no tricks, no gimmicks" (that is, no coupons, no 1+1, no deals etc..). To show their understanding and emphaty for the budget- conscious customers with big families, they even posted advice signs such as Don't buy more than you need, Don't bring the children when food shopping (truth is I don't see these signs any longer). That's good advice, of course, but hard to put into practice.
Once a week, usually on Thursday, I do my shopping at the 'Osher Ad' store which is closest to my hometown. I like it for its big size, great variety, clean space, low prices. What I do not like is the fact that one has to stand in line at the checkout counter for quite a long time; there is no express line.
I usually go to 'Osher Ad' late in the day, so chances are their apple kugel- my favorite product- is sold out.
Kugel is a dish made of egg noodles and baked in a square pan. It's the most elevated traditional Sabbath food on the table.The cinnamon apple noodle kugel is "devastating", and as one might guess, it's not a low-calorie dessert. If it's there , I just have to buy it. I'm hooked. (The potato kugel or any of the other kugel versions is of no interest to me).